MAC COSMETICS – FILM

ALIENS AND MAKEUP

CLIENT: MAC COSMETICS (USA)

MTV- FUTURE BAE

I was contacted by MTV to create an ident as part of their MTV Worldwide campaign for 2016.

Cinematic shreds inspired by a doomsday vision of LA where inhabitants split their days between VR and an eco-apocalyptic nightmare.

Adorned in Niqāb equipped with oxygen filtration, flying meditation pods alter consciousness enabling a seamless journey through the Multiverse.

3d animation by Julien Simshauser / Builders Club

Client: MTV (USA)

DAZED DIGITAL- ANTHEM OF MY YOUTH

Coinciding with Aphex Twin’s 2014 album release Syro, Dazed and Confused commissioned this video for one of his ancient and acclaimed anthems; Flim. Inspired by the nostalgia, innocence and horror of a youth spent on psychedelics, the film mashes up memories of saturday morning cartoons with 90’s style LSD comedowns. The film was featured on Dazed Digital.

Client: Dazed Digital (UK)

HERRADURA – PRINT/ TV/ DIGITAL CAMPAIGN

A multilayered campaign for luxurious Mexican tequila brand Herradura. Worked with Fallon Worldwide alongside photographer/ director Michel Comte as a Creative Director- developing surreal fashion driven experiments that integrate glitchy 3d elements. The work launched in Mexico and the USA in 2014/ 2015.

Client: Fallon Worldwide (USA)

DIVINE LOVE- MUSIC VIDEO

Divine Love is a music video for Swede- Belgian band Victoria + Jean. Love isn’t just for humans. The video follows the the surreal quest of Smokey; a lovelorn budgie in search of his soulmate. Set in a surreal retro-future universe, the film follows the trials and errors of budgie matchmaking. Featured on Nowness in 2014.

Client: Victoria + Jean (Belgium)

MOVI KANTI REVO – GOOGLE CHROME EXPERIMENT

Movi Kanti Revo is a sensory Chrome Experiment that explores new ways for users to navigate through a digital narrative. Utilizing a combination of traditional cinematic techniques and HTML5, the environment is built entirely with markup and CSS. Like set pieces on stage, divs, imgs, small videos and other elements are positioned in a 3D space using CSS. Using the getUserMedia API enabled a whole new way of interacting with the experiment, instead of using the keyboard or mouse, a JavaScript facial detection library tracks your head and moves the environment along with you. Created with Nicole McDonald.

Launch MOVI KANTI REVO http://www.movikantirevo.com/



Client: Google Chrome (USA)

MINI JAMBOX – PRINT + DIGITAL

A print + digital campaign for one of the world’s smallest and sexiest bluetooth speakers: Mini Jambox. Worked with West studios and Juergen Teller as a Creative Director on the campaign which launched internationally in 2013.

Client: Mini Jambox (USA)

ADOBE WTFIT – GIF EXPERIMENT

Adobe sent me a box of ugly objects and gave a week to create something with the theme of DECEPTION. The final piece, a looping animated gif uses a flower to deceive one into thinking it is an object of beauty.

Client: Adobe (USA)

LOUIS VUITTON – FILM

A film to celebrate the collaboration between Stephen Sprouse and Louis Vuitton. Sprouse was the designer behind the first LV graffiti print which has been used in multiple collections since. He also created the leopard print which happens to be the focus of the collection showcased here. Inspired by the lo-fi techniques close to both Fontaine and Sprouse’s heart, the film is set inside a Sprouse x LV wonderland of xerox, VHS noise and generative leopard print mayhem.

Music by Matthew Dear.

Client: Louis Vuitton (FR)

RAINBOW X APOCALYPSE – FILM + INSTALLATION

According to popular esoteric and pseudo scientific theories 2012 was meant to be the final year of human existence. Rainbow X Apocalypse is an animated short film inspired by this doomsday prophesy. It challenges viewers to explore the possibility of metaverse, an afterlife for avatars, a continually shifting space for our souls to live on for eternity. Created with Geoffrey Lillemon @ Champagne Valentine. Sound by Brian Close.

Client: Vice Magazine/ Channel 4 (UK)

ADOBE NEW CREATIVES – FILM + CAMPAIGN

A project with Adobe as well as artists like Joshua Davis and Jeremy Fish, Adobe New Creatives was a campaign showcasing the creative industry’s most exciting players. A collaborative spot was made, using bespoke projection mapped portraits created by each artist. The TV spot and print series became central elements to Adobe’s New Creatives Campaign launched in 2013.

Client: Adobe (USA)

TATE MODERN – SITE + APP

Immersive site and app created for the Tate Modern’s installation How it is by Polish artist Miroslaw Balka. Disorientating and dark, the site mirrors the installation itself giving viewers insight into the inspiration behind the work via Balka’s handwritten notes. Created with Geoffrey Lillemon @ Champagne Valentine. Sound by Lucia Ilett.

Client: Tate Modern (UK)

EDUN – PRINT + INTERACTIVE LOOKBOOK

Print campaign and interactive look-book for sustainable fashion brand Edun. Created for their Fall/Winter collection Storytellers and Liars: exploring the concept of stories, and what they become once passed along. Borrowing juxtaposed prints and textures from the collection the experience encourages users to scratch video layers away, revealing the truth behind the lies. Created with Geoffrey Lillemon @ Champagne Valentine.



Client: Edun (USA)

TUDOR WATCHES- ONLINE FILM

Created for a new, feminine edition to the Tudor watch collection, the Clair du Rose. Inspired by the iridescent mother of pearl, and swirling cloud textures in the design, the film imagines the birth of the watch deep inside a surreal, galactic world.

Client: Tudor Watches/ Nowness (UK)

JAWBONE ERA- DIGITAL CAMPAIGN

An editorial style campaign for Jawbone’s sleek little bluetooth headset – ERA. Tasked with making headset’s sexy, the imagery was created with photographer Todd Cole and Agency West Studios.

Client: Jawbone (USA)

CuteXdoom – VIDEOGAME MOD, INSTALLATION

CuteXdoom is a video game modification that transforms a first person shooter into a surreal cute-overload experience. You play character Sally Sanrio, who wishes to join the supermodern religious cult CuteXdoom; who believe that the worship of cute material objects will lead to happiness and enlightenment. In order to prove worthiness you must collect enough cute toys to constitute an offering for the leader of the cult, before they welcome you as a member. Once you are inside the temple you will receive a special message of enlightenment.

CuteXdoom continues to be exhibited internationally as an installation. Wallpaper, sound, a customized joypad and seating surround a digital projection of the game creating an immersive experience, played by visitors to the gallery one by one. Series of CuteXdoom prints and sculptural works were also available as editions as part of the exhibitions. Created with Mike Pelletier.

PARADISIS- FILM

An otherworldly homage to Cleopatra’s Suicide by Snake Bite. Paradisis imagines the legendary queen’s ascension to the afterworld through a mystical pyramid portal, taking inspiration from the myth around her purported suicide by asp snake bite. Sound by Chris Taylor.



Client: Nowness (UK)

DIESEL – INTERACTIVE RETAIL INSTALLATION

An interactive retail installation for Diesel’s Be Stupid campaign which combines infrared camera and sensor technologies with absurdist physical sculpture. Installed in Diesel store windows, and in stores in Amsterdam and Antwerp. Created with Geoffrey Lillemon @ Champagne Valentine.

Client: Diesel (NL)

Versace X H+M – FILM

This fashion film celebrates the collaboration between Versace X H&M. Using the wild patterns to form a living psychedelic universe, watch the model wrestle and outfits flip to showcase the collection.

Client: I Love Fake magazine (NL)

GHOSTGARDEN – APP + INSTALLATION

Ghostgarden is an iPhone app that invigorates garden settings with a fantasy and narrative utilizing GPS to activate cinematic chapters.

Tapping into the untold stories and secrets of provocative garden settings, Ghostgarden for the iphone involves an audience in a playful adventure as they seek to discover and become part of a new garden narrative. The iPhone takes on new importance, reinvented as a storyteller, guiding audiences through a fantastical cinematic experience. Sublime visual chapters and spatial sounds will enthrall the viewer as they wander through the gardens locating each point of content with an animated map viewer. Created with Mike Pelletier.

TIM BURTON – TV SPOT

A mad tea-party is the focus of this TV spot to promote Tim Burton’s films on European cable channel UPC. A cast of creepy, kooky characters dig into gigantic cakes created to represent each of Burton’s films.

Client: UPC (NL)

BLACK MATERIAL – FILM

A mini music video created for the release of book and dvd project entitled Black Material, with the added challenge of making a film in 3 days using found utensils and kitchenware. A collaboration between Champagne Valentine and Lucy McRae.

Client: Your Majesty (USA)

FEVER BEACH- IPHONE APP

Fever Beach is a location based cinema app set in the Point Nepean National Park, Australia. A supernatural tale of paranoia, fever and surreal history, the app experience guides people through a beautiful windy peninsula in southern Australia where they pick up video chapters of the story by visiting multiple locations.

Client: Aphids (AU)

The Entire City is an interactive album release for UK based musician Gazelle Twin. Taking her moody soundscapes, we created an interactive eye visualizer where the imagery and music shift depending on the blink of an eye. Created with Geoffrey Lillemon @ Champagne Valentine.


Launch The Entire City


Client: Gazelle Twin

BEEFEATER- SHORT FILM

This short film reveals London’s hidden gems as guide Leo Von Hase takes viewers on a refreshing speed tour.

Client: Beefeater (UK)

GENERAL ENQUIRIES

missanitafontaine@gmail.com

REPRESENTATION

Commercial: Prettybird

Fashion: Gelardin Management

CONNECT

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anita

 

Anita Fontaine is an award winning digital artist, director and Creative Director who spins fanciful expressions blurring the virtual and physical with a flexible tactility. Marrying technical innovation with design, film, gaming and fashion with a punk, hyper-real sensibility, her work has helped redefine the aesthetics of the pop culture landscape.

With her digital agency Champagne Valentine she used graphic experiments to play with visual logic, beauty, internet and trash subculture as a basis for creating sensory art experiences for brands and museums. Since then she has created backdrops for pop-stars, fashion films for lux fashion houses, lived in Silicon Valley and exhibited VR games in galleries; continuing to alternate her technical approach like a chameleon.

She is currently Creative Director at The Department of New Realities – a future forward creative unit inside W+K Amsterdam, hell bent on finding innovative ways to bring together clients and consumers using new technology. She is an active speaker at international design conferences such as SXSW, OFFF, Nicer Tuesdays and FrameLab and is represented as a film director by Prettybird. She was selected as one of 50 Creative Leaders of 2018 by Creative Review as well as Adweek’s most fascinating creatives of 2019.

PRESS

FrameMagazine: Moncler Genius
The Next Web: This ad agency is creating fake worlds to sell real products
Creative Review: Welcome to the Department of New Realities
The Future Laboratory: Why marketers need to take VR more seriously
It’s Nice That: What’s on DPTNR’s bookshelf
DesignBoom: Lava
KillScreen: Inside the goth pop bliss of biking in Amsterdam in Bitmap Banshees

SPEAKING ENGAGEMENTS

2019 SXSW, Austin, USA
2019 Frame Lab, Amsterdam
2019 Nicer Tuesdays by It’s Nice That, London
2018 ME Convention, Stockholm, Sweden
2018 USbyNight, Antwerp
2017 Digital Design Days, Milan, Italy
2016 Resonate, Belgrade, Serbia
2013 INTERACTIVE SCREEN, BANFF CANADA
2012 OFFF Barcelona, Spain
2012 TOCA-ME, Munich, Germany
2012 Resonate!, Belgrade, Serbia
2011 Ignite, Mediamatic, Amsterdam
2010 Space Invaders, FACT, Liverpool
2010 Creative Review Click Conference, London, UK
2009 OFFF, Lisbon, Portugal
2009 Floating Points, Emmerson College, Boston, USA
2009 FITC, Amsterdam, NL
2008 Upgrade!, MAD Gallery, Eindhoven, NL
2008 Gallery of Modern Art, Brisbane, AU
2007 FITC, Hollywood, USA
2007 X-media Lab, Singapore, SI
2005 Mobile Digital Commons Network Event‚ Le‚Äô Sat, Montreal, CA
2005 Next Media, Banff Springs Hotel, Banff, CA
2005 Digra Games Conference, Vancouver, CA
2004 Simulation and Other Re-enactments, Banff New Media Institute, CA
2003 Skinning Our Tools, BNMI, BANFF, CA
2002 GameArt, Electrofringe Festival, Newcastle, AU
2002 Computer Games and Digital Cultures,Tampere, FI
2001 Girls and Gaming, Electrofringe Festival‚ Newcastle, AU

SELECTED EXHIBITIONS

2017 The Senseless Fairytale, Cinekid, Amsterdam
2016 Bitmap Banshees, W+K gallery, Amsterdam, Netherlands
2016 Ghosting showcase, Los Angeles, USA
2016 GAME VIDEO ART. A SURVEY, Università IULM, Milan, Italy
2014 Gamerz, Vazarely Foundation, France
2013 The Garden of Forking Paths, Hawkesburg Regional Gallery, Australia
2013 Fever Beach, Point Nepean, Melbourne, Australia
2011 New Psychedelia, QUT Museum, Brisbane, AU
2010 Space Invaders, NIMK, Amsterdam, NL
2010 Hellfire Godspeed, Hellfire Canyon Club, Los Angeles, USA
2009 Technocolr The Harlequin Lodge, Second Life
2009 My Lover the Server, Concrete Gallery, Amsterdam, NL
2009 CuteXdoom II, Maxalot Gallery, Amsterdam, NL
2009 The Aesthetics of Gaming, Pace Digital Gallery, New York, NY
2008 National New Media Art Award, GOMA, Brisbane, AU
2007 Animated, National Portrait Gallery, Canberra, AU
2007 Maquillando Monstruos, Proyecto Tinoco y Palacios, Oaxaca, MX
2007 Digitally Yours, Ars Nova Museum, Turku, FI
2006 Controller, Artists Crack the Game Code, Interaccess Gallery, Toronto, CA
2005 Toy Takeova, Yarra Sculpture Gallery, Melbourne, AU
2005 Entermultimediale, Zizkov TV Tower, Prague, CZ
2004 Killa Chinchilla, The Belvedere, Brisbane, AU
2004 FILE-2004, SESI Gallery, Sao Paulo, BR
2004 FCMM, Centro Cinema, Montreal, CA
2004 Alt + Ctl, Beall Center for Art and Technology, LA, USA
2004 2004, Australian Centre for the Moving Image, Melbourne, AU
2004 Cult Classic, Gertrude Contemporary Artspace, Melbourne, AU
2003 Fragged, Paynter Gallery, Newcastle, AU
2003 Bittersweet, Other Gallery, Banff, CA

AUREOLA- FILM

A film to promote new perfume brand Aureola. Using color, light, rare botanical essences and crystals, Aureola rebalances the human energy field when applied to body pulse points.

Client: Champagne Valentine (NL)

EXILE – IPAD OPERA


EXILE is the world’s first opera for the iPad. Part interactive music video, EXILE combines the exquisite drama of Helen Gifford’s chamber opera with extraordinarily textured generative visuals. Set on a desolate coastline, Helen Gifford’s exquisite opera explores the psychological state of Iphigenia, as she reflects on her time as a high priestess of human sacrifices. EXILE combines Greek tragedy with advanced digital media, new mobile technologies and contemporary music.



Client: Aphids/ Chamber Made Opera (AU)

TECNOCOLR, THE HARLEQUIN LODGE – SECOND LIFE INSTALLATION

Tecnocolr, the Harlequin Lodge was a fantastical architectural experiment created inside online virtual world Second Life. Inspired by abandoned roadside attractions, the Harlequin Lodge was designed as a disorientating art hotel for visitors/ second life avatars to stay a while. Inside the lodge whimsical installations, optical treats and sound sculptures filled rooms, offering a gallery type atmosphere for virtual visitors to interact and socialize. The temporary exhibition and opening took place inside Second Life.

 

§TEREOP§i§ – FASHION FILM

§tereop§i§ is an exploration through an alien couture landscape, using echoes and ghosts to leave time in the residue of a digital harp performance. The space inspired designs of Pauline van Dongen invites you inside a backwards galaxy.

Client: Pauline Van Dongen (NL)

KNIGHTSHIFT – VIDEO INSTALLATION

In medieval romances, the image of the heroic knight with his super-human abilities on a quest to slay monsters and dragons was almost real, and reinforced by the jousting spectacle. KnightShift refers to themes of high romance and chivalry found in old and new media such as medieval fairytales and video games. In KnightShift the artist makes use of video game imagery and animated gifs to build a modern jousting spectacle. The knight is shown galloping on his pixelated steed towards the dragon, the opponent, or the dame, attempting to create a more utopian world.

Heroin3 – VIDEO INSTALLATION

H3roin is a video installation that explores the relationship between psychedelia and black magic. The piece remixes the cult film “Girl on a Motorcycle” starring 60’s pop icon Marianne Faithful into a dark neo-psychedelic reverie. It challenges the concept of the free love movement, suggesting dark esoteric undercurrents that lead the generation and Marianne into a world of latent violence and despair.

THE FONTAINES – VIDEO INSTALLATION

The artist created the Fontaine family inside video game The Sims 10 years ago. She grew extremely close to them, helping them develop their personalities, skills and interests. In no time they became the most dysfunctional family on the block. Father Fontaine’s mow-hawk prevented him from keeping a job. The families obsession with pizza delivery caused health problems, and daughter Fontaine’s obsession with sleeping outside meant she was always tired and late for school. Soon, the Fontaine’s financial troubles led to depression, hygiene issues and a deep unpopularity in the community. The artist felt so guilty for creating such sad circumstances for the Fontaine’s she turned the game off, and didn’t open it again for 10 years. The Fontaine’s is a portrait series and installation which imagines father and daughter Fontaine 10 years on, having been left alone inside the virtual wilderness world with no-one to oversee them.