Nike Innovation Paris Summit
A mixed reality experience for Nike’s Olympic 2024 kit reveal in Paris. Created at Closer.
“The experience began outside the Palais Brongniart, where, since April 3, all Parisians were invited to view and interact with colossal AR-enabled statues of six titans of sport, poised in midair and glowing in signature Nike orange: Nike athletes LeBron James, Alexia Putellas, Bebe Vio, Kylian Mbappe, Sha’Carri Richardson and Victor Wembanyama. Each statue was between 8 and 11 meters high and had an augmented-reality interface that unlocked the athletes in action and their Air-powered footwear. Their AR heroics communicated their relationship with Nike Air, the shoes that energize them and ultimately position them as timeless athletes among us.”
